Defined the visual language and creative framework for the project, aligning internal teams and external vendors from early development through production.
Led art style development. Worked on characters, backgrounds & environment, and 2D VFX mockups. Collaborated with UI team for early UI style explorations and in-game UI art assets. Provided art feedback to OS and animation teams. Created art/style guide documents. Texturing support for 3D team. Created official game logo and feature title designs. Logo localization art direction.